Of course only the good guys have to play be the rules.
And only the military have to be honest and truthfull in press reports/statements.
Yet, for example, the press happily forget that Saddam Hussein deliberately hid/placed things like military HQs, AAA, SAMs etc in highly populate areas when they talk about collateral damage. Any civillian death or injury is purely the UK/US military's fault.
Or when they talk about all the military equipment we sold Iraq, like Migs, Mirages, SA7, Scuds and AK47s. They forget the British didn't even make them. Now if they mentioned the Hawker Hunters we sold them, fair enough, guilty as charged M'Lord.