The Jet* product not suitable for the Japanese market? ... So you upload 300 meals as you depart Australia and give them to the passengers for nothing... no biggie really...
If I was in charge I would use the existing AO crew to create Jet* Intl. Qantas managment already realise the crew culture is different up there (by all accounts) but they rapidly have eroded any goodwill that exists over the last 12-18 months.
Just my thoughts...........