GoGirl, Change in QF Club policy is already in place. I got questioned in ADL last week when I took the guy who drove me to the "airshed" in for a drink. I eventually got him happy but the door Nazi was not happy.
As for your comment about loyalty programs in general, I couldn't agree more. These points cost you nothing and that may be what they turn out to be worth. The experiences of all those in Global Rewards and the experiences of QF frequent flyers trying to get a flight anywhere are testament to this.