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Old 10th Feb 2006, 19:19
  #20 (permalink)  
Memetic
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Join Date: Sep 2001
Location: Essex, UK
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The big question...

This is shaping up to be a great case study on crisis communications.

From where I sit it looks like RyanAir are getting and taking good advice. I doubt this will go legal, C4 would love to screen "the programme they tried to ban".

However if they do show it, which after the promotional effort I expect they will, and fail to provide some balance then in a month or two we will see some "Equal promenance" coverage for RyanAir.

The big question, who has bought the ad breaks?
A low cost rival?

A "full service" rival?
A train operator?
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