Don't hold your breath. If you look at the past track record both Branson & Godfrey are masters of obtaining free publicity and the media hasn't woken up to their tactics yet. Fact - launch new service to Perth alone and the media will not be interested . However tear up a cheque, throw some visual stunt or make some provocative statement and the media will cover your event. Look at all the statements Godfrey has made over the Ansett (Blue Hills) saga and most have come come to nothing, just stirring the pot and being provocative - but keeps the Virgin name in the press. e:g: If DJ were fair dinkum about QF squeezing them out on Bne - Isa then why not grizzle to ACCC before you pull out. No you pull out then grizzle and get free publicity. They had "no ticker" to stay with Bne - Isa , but they got free publicity by crying foul after pulling out.