Originally Posted by sixmilehighclub
Now, regarding the catering. Putting domestic flights aside, which are still waiting to be settled, the catering you see now in Eurotraveller is how it will stay.
Well, if this is true then it's a bl**dy disgrace.
IMHO, the bottom of BA's market is usually choosing to pay more to fly BA than to fly the competition, as BA's cost base means that it cannot consistently deliver the low fares that other airlines do. BA's bottom-end pax are not people who will book away just because BA is £3 more than the nearest competitor's fare. They are people who will stick with BA
even though it's £3 more, because they know that they will get a higher service level from BA. That's the strength of BA's appeal, and this stupid decision is throwing BA's USP down the drain.
There seems to me to be only one explanation for this desire to join the rush to the bottom, both in fares and service level. Unfortunately, that's a rush which will leave BA's short-haul in tatters. That explanation has little to do with any reasoned analysis of what BA's pax actually want and how they actually act, and much more to do with this being one step closer to the arbitrary 10% operating margin.
Come on, Waterworld: If you have a stickiness at the current margins but the business model is actually working well and delivering a distinctive product that people want to buy, give up the chimaeras!
Originally Posted by sixmilehighclub
The amounts of wastage on the previous product was astronomical which spoke volumes about how unpopular it was.
The product where the customer could select a sweet or savoury treat was branded as difficult to deliver by the crew, and unhealthy or their choice unavailable by the passenger.
That wastage was hardly surprising. The most accurate description of this snack that I have seen is "Something Insultingly Small". To apply the word "treat" to it is to adopt the language used by politicians and used car salesmen.
Originally Posted by sixmilehighclub
With feedback from customers, again this may change in the future, but technically the catering on anything with a short flighttime is classified more as a light refreshment than a meal, after all feedback suggested the majority of people didn't want airline food on short flights, just a drink.
So what we all need to do is to carry on complaining the way that we did during the catering dispute. This is the
direct link to the website form for complaints about "your travel experience". If you're a BA Executive Club member, log in first to pre-populate the form.