Hard topic this one.
In my humble opinion it is a volunteer organisation. I know little about the ops they run over there but if there is any affiliation to the Central SAR offices or the SLSC etc then I fully back the volunteer side HOWEVER if they are just a commercial unit, this includes uni, they would only be doing it to make money whether directly or indirectly. They get all sorts of Gov grants to keep there costs down in every dept, thus not suprising they could undercut everyone else. It wouldn't suprise me if they advertised themselves to prospective students with this so called advancement in mind.
What I would be more concerned with is the experience level. Surely there not Low Level rated. I wonder how/who insures them to run this operation with low time pilots.