The point of the programme from easyjet perspective is 30 mins free prime time advertising every week. Think what this would cost to buy.
The price for easyjet is showing it warts and all but if you watch closely most of the time angry passenger comes accross as a bit of a prat and airline generally comes accross as making it pretty much work.
cheap cheerful and works pretty well. BA would love an opportunity to put this message over weekly free of charge