Keg
Do you think the QF purchase of Impulse was a sudden thing?
I wonder if it wasn't planned from the beginning of QF/Impulse talks.
Enter a commercial arrangement first. That way the ACCC can't do too much.
Let the fuss and bother die down and about 6 months later, buy the lot, to nary a whimper.
Seems like a sound commercial strategy to me.