Global Nomad,
Why do you think people are attracted by a company like Ek?
Do you think they would have the same number of applications if the wait to the upgrade to the left seat would be the same of the other "big" airlines?
I doubt it.
Your suggestion of asking them is appreciated but is way off to be considered efficient!
What do you think they would say ?
They are doing their best to attract people to join and they do it well.