"BA will not require the same radical treatment as EI did"
Absolutely right,- its situation is much more serious,- from top to bottom, across the whole business. It has a wonderful opportunity now to reform and restructure itself entirely as if it were starting afresh and without the legacy of 60 years accumulation of inefficiency heaped one upon another. It needs to take the pain once and for all and redesign itself as a new business would. Only then it will be able to afford to grow, create new jobs and secure a future for its people. Protecting redundant roles, job descriptions, working practices, behaviours, introversion, reward systems etc. will only lead to it going the way of the printing business, the London docks, coal mining, steelworks, the car industry etc etc. It and all its staff much seize the moment and not cling onto the poles of the past. ALL its people must find a new desire and ENTHUSIASM to make it succeed and to whatever it takes to make it the customers first choice.