Try a simple, clear website with no 'kiddie designed' gizmos. Get some decent keyword sets embedded and get it listed on plenty of other sites. Then when someone types in 'Flying lesson, outer mongolia' into their favourite search engine you'll come out somewhere near the top.
I'm told Yellow Pages is the primary search tool for the non-web community.
Probably all a load of rubbish, which is why I can spend the time typing it out at this time of night.
