I think Virgin are now calling themselves "value based" more than "low cost".
WRT the fare comparison, yes many times the QF fare is very close to or sometimes cheaper than Virgin. Bear in mind the QF fares you pay today are much less than you were paying 5 years ago (due soley to the introduction of DJ) so lets not be too quick to espouse the values of our beloved legacy carrier.
I don't go much on these QF v's DJ threads as they never appear to achieve anything other than a couple of frustrated or bored airline employees venting their spleens. Factual or otherwise, I really don't think anyone cares what we think!
OZcabincrew. What is your opinion on the two evacuations QF have completed in recent times? I.e Bangkok and the B747wheel fire in Sydney. The crew actions and the general competency of the procedures.