And so you help to emphasise my point once again!
Any reputable Helicopter Operator will take all necessary steps to ensure that all their aircraft are maintained to the required standards , and that their pilots have all relevant qualifications and recurrent training, regardless of the monies available.
If injecting more money into the Maintenance and Training Programmes suddenly improves safety, surely that should raise questions with regards to the effectiveness of the original systems.
My comments are in no way intended to imply that the operators who do become involved with your Marketing Strategies are providing "unsafe" or "unacceptable" levels of service (whether to aircraft or crew). I am sure that they, as we all do , continuously strive to maintain a safe, reliable, and more importantly, reputable Operation.
In my experience extra profit being available usually results in the complete Operation being expanded in some way, i.e. more aircraft, more crew, new equipment.
You cannot buy safety or quality of service, it has to be acheived.