First, the quality of graphic design on websites have generally very little to do with how well a website works. Its a matter of taste and the opinions are greatly divided even in our own organisation! Its all about the technical knowhow of how the web works and how to get traffic to a site!
Second our comments re. safety stem from the following thoughts and have been confirmed by our advisors which are seasoned and highly qualified helicopter pilots and indeed are in CASA's interest(including my own experiences...although only holding a PPL)
If a heli business is operating with a healthy profit, pilots will be trained better and maintenance of the machines will improve! = better safety record!