As I said before, M609, there is no marking on the ground or charts that the surface is unsuitable. If you're heavy and the temperature is in the 20's, it's not imprudent to maximise the TODA. The pilot did nothing wrong; the area should have been appropriately marked off.
ATIS, you're a fool. The same thing could easily have happened to anyone, and this should be regarded as a learning point, not an opportunity to critcise others who came a-cropper due to no fault of their own.