Who paid for the advertisements? If it is the airlines, fair enough, if it was FTE then obviously FTE believe this scheme to be a marketing tool even if prospective candidates do not.
I get the impression that their reputation is more important than getting your money in their pockets.
And there is a strong arguement that a good reputation generates business but if a business does not turn over enough money it will go bust once cash reserves and bank patience are exhausted, no matter what the reputation of a business.
Why are older candidates excluded from self sponsored schemes such as this? This is quite clearly a case of ageism.