the faaa needs to start a long term campaign highlighting to the Australian public the loss of Australian jobs overseas by the employment of foreign nationals.
It will need to engage a professional
PR company & ad agency. Its going to cost a lot of money -(sell the mascot office?)-but with the signing of the AO EBA with unlimited bases - this is a fight to the death. a good use of members money. they can't wait till the next EBA discussions start. it needs to happen now. the only way to make geoff and the board take notice is to de- base the Qantas brand by continually drawing attention to the fact that Qantas /Australian Airlines can no longer be regarded as an Australian company because...25% -50% of its cabin crew are now employed overseas this will make the Australian public very angry.
this message was not conveyed effectively with the set up of the LHR base because nearly 200 Australian crew were just being relocated -this is a normal occurance in any big company and the media could not find an "angle" so dropped the story.
but the BBK & AKL bases are a direct attack on Australian jobs and Joe Public will quickly see this.
geoff dixon's background is marketing - he bought the copyright to "I still Call Austalia Home" and is sensitive to the issue of losing the balance where Qantas can no longer trade on its nationalistic image.
this has to be a couple of years sustained highlighting of the off shoring of Australian jobs - billboards at Mascot -"play spot the Aussie F/A on a Qantas flight today"....newspaper ads - "spot the Aussie..." talk back radio....
the way management used the AKL crew as blackmail to get the JFK dispensation will happen again & again .
this campaign can be done perfectly legally without defaming Qantas -just state the facts
185? jobs gone to BKK
150? to the kiwis
now
170 to the Poms
where next?
as I said this will cost money & take time - but just watch the board sit up, take notice and start asking marg & geoff some very uncomfortable questions.
what do you reckon??