Shareholders normally don't care about intransient losses in a Company provided the long term outlook is acceptable to them. It's all paper money.Knocking down the big pay to pilots and cost cutting is viewed very favourably by shareholders in most Companies these daysso I wouldn't expect too much support from them.
you CX union heavies should come and work over here in the middle east airlines bet you a case of Scotch you would last a month and run back to Hong Kong begging for your Cathay job back. If I wasn't going home to Virgin next year I would probably come down there and grab a bit of that tax limited $$$ my self!