Herb Kellerher is retiring shortly.
I suggest that Swire hire him to coach Turnbull in the finer art of management.
Can you imagine the effect such coaching would have on Cathay and its performance. It is already regarded by passengers as one of the best airlines in the world.
If Herb Kellerher could get the management and operating staff to work together in harmony it could create a fantastic happy and even more profitable organisation.
Certainly Turnbull should read the book NUTS by Kevin and Jackie Frieberg. He would just learn a thing or two about developing a positive culture in the organisation.
The whole episode is one which the Swire group will regret as it really shows them as being a petulant, imature organisation, to the whole world.
Good luck to you all at Cathay