I suggest for aircrew you focus on the pure enjoyment of the flying that only the armed forces can offer. Even then you will have trouble retaining people with the current level of b******t on offer.
Show the flying off to the potential recruits - not the shiny videos of the reds but the cockpit views of air combat training, low level SAPs, aerobatics, weapon firing, helicopter operations, ASW operations, AWACS in action etc etc.
Then get Tony and his mates to put their money where their mouths are and come up with a financial package to make all the hardships worthwhile.
Only job satisfaction and money will solve your problems.