Despite rumours of it being not the case, MyTravelLite has been a great project for MyTravel. It has got the MyTravel brand out to the Midlands-based community at a time when all angles of the press have been trying to tarnish the name, and it has been getting quite a local following.
Currently, MyTravel want to take the MyTravelLite format of providing frequently (i.e. more than once weekly) flights to various bucket-and-spade routes where there is a greater proportion now of passengers travelling to visit second-homes than those who are going on a packaga (e.g. Malaga, Alicante & Faro). It's likely that MyTravelLite is going to be expanded on services from Gatwick, Manchester & one or two other major bases.
It's not known whether Lite will remain as a seperate brand with daily flights from BHX, or the more likely conclusion that there will be higher frequencies, a BOB services offering (buy-on-board) and high advertising for the flights, possibly under the MyTravelFlights brand.