Could the reason for all the negativity be that QF management:
* Are intent on cutting costs at every perceivable angle (to the point where customer service eventually suffers, and the employees wear it regularly from the passengers);
* Are insistent on reducing the pay and conditions of all employees across the board, except at management & board level;
* Publicise to the media, ad nauseam, that their employees are 'a millstone around their neck'; and
* Bleat doom and gloom to their employees on a regular basis while recording massive profits?
I'm the first to admit this is a changed industry. What would be nice to hear, from the top down, is something MOTIVATIONAL for a change. And, possibly, even receive incentives (not necessarily financial) to achieve common goals.
At Continental Airlines in the US, when the staff took a pay cut, so did management. This is inverse to QF's approach, which only builds resentment.
We're not all whinging and whining (I hardly think that 10,000 odd Cabin Crew across the QF Group all use PPRUNE), but PPRUNE allows us an outlet outside of the workplace to vent our feelings. If I'm not mistaken, I can't recall reading that many positive threads on GB Airways, Qatar, BA Eurofleet to Worldwide transfers, etc.
We all have something to complain about. Some people handle change better than others. At the end of the day, with each of the respective airlines, all the employees have these days is each other.
Back to the topic - I wholeheartedly agree with the introduction of a QF forum.