Just a thought. Im aware Aurigny has been around for ages but if I was looking to book a flight to Guernsey then the name Aurigny wouldn't be my first choice and no doubt you would have to rely on search engines or a well informed travel agent.....yeah right!!.........
Keep the name for the inter-island stuff as most people in JER/GCI will know Aurigny but maybe revert back to Guernsey Airlines.COM for the rest??? Maybe that would sort out the decline in bookings??