Flowman, a brief history....
Our new Chief Exec has 'imagined' where the company will be in April 2007, and come up with 21 targets, sorry, 'destinations' that we should be achieving by then. Although he admits he doesn't know how we can do it yet.
Anyway, these destinations have been promoted in a number of silly ways, giving everyone a template for a paper aeroplane with them on the back, handing out pseudo boarding cards inviting you this 'journey' we're on going towards our 'destinations'.
There's a page on our company internal intranet where we can vote on how we feel about the destinations, from excited to irritated.
Irritated is the one we're talking about here.