Or the guy in the League of Gentlemen. "Hey, what a great untapped market - no-one else as flown there since '76."
6 months later:
"Why did no one fill my planes. It's a **** business"
Maybe we're being a bit too cynical - there must be a fair sized market wanting to visit the Lake District, but compared to taking the train to Oxenholme or driving up the M6, would an air service really offer much advantage?