Why charters for the Lincoln Christmas Market?
Just about every town and city accross Germany, and I believe many other countries has a Christmas Market. Good ones, such as Lincoln's are a novelty in UK.
Why should anyone from "Euroland" fly to the UK, having to change currency in the process, just to visit something that they can go to in a town or city much closer to them.
We'll have to offer something a bit more unique than that to get our European cousins to come here.