"Salary circa £38K" ??? For a validated ATCO with all 3 ratings to move to such an expensive part of the world???
Our management used to think that just because, like Gloucestershire, the area offered such a high standard of living and quality of life, we didn't have to offer top rates to attract experienced atcos.
They've undergone a serious attitude readjustment in the last few years.
Either you're taking the piss or your management seriously underestimate the shortage of experienced quality atcos who are willing to up sticks and go elsewhere.
Don't expect to be trampled in the rush.