Most passengers on the KLM HUY-AMS flights are connecting at Schiphol onto other KLM services hence even if another operator say Flybe started competing flights then KLM services will still survive. Who could Flybe/another interline with at Schiphol? Hence all their passengers would be using it solely as a point to point service. KLM are not really interested in this type of passenger; if you want to do a day return the minimum fare is £358!! You can get a connecting flight for only another £20-30 into Europe.