Doh!
Assumptions are a what?....
Just from looking at the fares for next Monday I would say the loads should be very reasonable indeed. It appears to me they have similar fares to VLM, allowing early bookers a cheap deal, and those wanting flexibility to pay for it. VLM certainly did not let business travellers get away with it. As a quick comparison, both VLM and bmi charge £300 return for a fully flexible ticket. Granted, it would make sense to offer a ticket which is semi-flexible, such as Eastern do, allowing one change at no charge, and being priced sensibly between the cheapest and the fully flexible.
The only thing missing is the extra rotation late evening, which I'm surprised they don't have.
They could also make the most of LCY opening on Saturday morning and attract some Xmas shoppers, before they return on Sunday evening.
HS