Au Contrair 74...
According to the SAG website:
"Service Air has commercial commitments in place with established Canadian and foreign general sales agents (GSA's). More information will be provided when operations commence."
What is a 'commercial commitment' with a GSA worth? Absolutely nothing. There isn't a GSA on the planet that will make a revenue commitment, and that's a fact. If you disagree, you truly don't understand the air cargo business and you should stick to driving the bus.
In fact, when you do have an aircraft, and you are flying, I'll buy some space. There... now you have another 'commercial commitment' in place. What's it worth? Nothing.
I agree, SAG is trying to do something positive for Canadian Aviation. Unfortunately a taxi driver, a couple of bean counters, a dentist, a retired rent-a-cop and a computer Geek don't have what it takes to do it.
From the looks of it, there's only one decent person on the Administration side of things, but he'll need money and aircraft to do anything worthwhile. Let's hope you can give it to him.
Here's a quote for you...
'Brutus, thou dost protest too much.'
If you were making any headway, you'd be busy launching an airline, not beating a dead horse on PPRuNe.