You can always apply the analogy too far...a brand new Ford ExpRoller or a 20 yr old Lambourghini Cheetah?
The media will take one phrase to try and sum up what was likely a >15 min interview with Nick. I'm sure Nick and Sikorsky wouldn't devolve such a critical competition into a loosely linked advertising jingle that is hardly even based on fact.
I can see how this 'campaigning' part of large contracts can get quite annoying and potentially distracting, even to the pros.
Matthew.