That was my understanding also. For years people have complained the service onboard the lowcost carriers-but it seems that they forget the price of their ticket aswell.
But I though that freshaers idea was not to go fully to the lowcost idealism, but instead have some sort of business class with a little better service there than in the economy still keeeping the prices reasonably low in both classes.
I read somewher that their main routes would have been between Ireland and England? But isnt there a lot of business and regular travellers flying between London and Ireland who probably would pay just a bit more to get a class of wine etc. for free.