You all seem to be forgetting that this is half term week in Kent, if you cannot put bums on seats this weekend, when can you, i think that the telling times for EUJET will be the next few months, it may be a cold long winter for them.
As for advertising, just pick up a copy of the Kent Messenger and look at their full page ads, or listen to the radio coverage on KM-FM or Rado Kent, the people of Kent are well aware of their presence at MSE.