mysteryshopper, I am with you all the way on this one and I too was surprised to see his comments.
If you are doing the instructing job properly it's work but very satisfying work at that! Having done the airline pilot bit for circa 25 years and instructing throughout most of that time there is, I agree, nothing quite like teaching someone to fly. Every student and flight is different and, in my opiniion, nobody forgets their basic training and flying instructor(s) - I can remember my first solo like it was yesterday.
Perhaps we should write a letter to the mag to redress the balance!