Good post, Airways.com.
If history is anything to go by (and it usually is), it is entirely possible that a list of the ten leading UK airlines in 2014 (i.e. in ten year's time) would contain at least a couple of names that none of us have ever heard of. And a couple of famous names of today may well be missing. Think about it.
Very few airlines are started with vast sums of money, most have a struggle to achieve financial adequacy. It's a good job that there are peoiple out there prepared to take risks in order to bring new life into the industry.