nickmanl: If Coventry can do low cost, why can't Mahon?
Other than that they’re both airports, I’m not sure I follow your logic there. Coventry is located in the centre of England surrounded by a few million potential customers who want flights to sunny destinations. On the other hand, Menorca has a population of 65,000 - most of whom probably have no desire to visit the West Midlands anytime soon.
BHX-MAH should be great success for MyTravelLite, but I wouldn’t put this down to Mahón being somehow like Coventry - I doubt that the bi-directionality of route will be anything to get excited about. Can you really see someone doing a Thomsonfly and starting 15 routes out of MAH?