How about the American Airline "Hooters"??
What if I applied to them (I am male) and was knocked back - one could presume it was on the basis that I did not have the required "hooters", could I sue them for discrimination?
The fact is, they have a particular product that they want to sell, which clearly I am not suitable for! (although I have been known to put on the odd bra occasionally...
just kidding!!!
)