Well said going loco,
The fact is that most, if not all of the people who work or have worked in LBA marketing, only have a travel shop background. LBA needs people with a lot more ambition, more get up and go!
All they seem to do is visit the Yorkshire Show once a year. The LBAir Magazine hardly even advertize airlines or tour companies, just 'curry restaurants' and 'chippies'. Every passenger has the chance to pick up a coppy and yet they don't capitolize on this, what a mistake. The passengers are out there, most people I know who want to fly from Leeds, simply say that they just couldn't get a flight from Leeds.
LBA needs to spread its wings!!