What's the point of a short haul 'full service' airline, especially if you're travelling in Y? The only differences between the likes of Go and BA are:
1) BA provides free onboard catering (value - approximately £1.50)
2) BA provides a free newspaper (value - approximately 40p)
3) BA provides a frequent flyer programe (value - sod all unless you're a frequent flyer)
4) ... er, thats it.
So, for £1.90 worth of benefits (£3.80 round trip) a 'full service' airline charges some £400 more? And that's worth it?!?!
I don't think so!