It wasn't so much the business plan that was at fault. Fixed fares policy works for others. What scuppered this airline was the man who founded it then tried to manage it. He really should have stuck to flying 737's. It's a shame NOW didn't get airborne though. The people who joined were all professionals and highly motivated individuals. What remains to be seen is whether LW will make a try of it as mentioned on the website or whether he will just out it to bed.
Good luck to all those who were let down. I hope you found new employment quickly.