I asked Vantage (frequent flyer club) reservations yesterday about the withdrawal of the service. It seems that a survey was done which justified the decision to withdraw the service.
I can only wonder how on Earth a question was phrased to make a customer express a preference for buying a sandwich over the existing free gin & tonic, bottle of wine, 3 course meal and a coffee.
Maybe they were unlucky and asked a bunch of easyJet employees!
It seems there has been a predictably angry reaction amongst the frequent flyers. Obviously they weren't surveyed - they would have given the wrong answer.
I suspect that in true British style, this withdrawal of substance will be balanced by an increase in gloss (advertising spin).