I agree with Barbiegirl, the point of this thread is not what RyanAir do (or don’t do). It’s about Monarch.
And the real hand brake turn is their marketing.
One minute their USP is the quality of their full-in flight service – then before this campaign has properly ended, hey ho its time to pay for your sandwiches.
So question:
Is the sudden change down to shortcomings in their marketing department?
- and lets be honest here, the Monarch web site is frankly pretty cheesy. The poster campaign plastered over many of Manchester’s trams “Always better, often cheaper” - is a classic example of damming yourself with feint praise.
Or is it a sign of desperation?,