As I understand their statement, Monarch Scheduled is going to start charging for food and drinks for bookings made after 10 May 2004.
Quite ironic that, at the same time, MyTravelLite has just introduced allocated seating at check-in and the ability to purchase extra legroom seating at check-in. MyTravelLite is also in the process of getting prebookable seating onto their website; is about to introduce a menu of quality prebookable
d’lish meals; and apparently there are other service enhancements in the pipeline.
If both airlines continue to follow these trends, they’ll meet in the middle. Who’d have thought that Monarch Scheduled and MyTravelLite could end up with equivalent service levels?