With the old scheme if your career ambitions lay in Pensions, Accounts, Marketing and General Management then this was for you, it just happen to be with an airline. If you want to work with the day to day operational side of the airline it was not. I can only comment on the old scheme for which this appears to be a revamped version. Many of the above careers would have been better off persued with other graduate schemes where there was better job security, pay and career paths. In the old scheme the Marketing and General Management option may have led to an Operational career (not guaranteed), however this was after 5 years, I think, and at the descretion of BA who could have placed you anywhere. I agree it would be interesting to hear from anyone in Cranebank. If you do go for it good luck!