What he does claim is that he is bringing automotive design principles to helicopters, and if you look at the R66 and the 505 in comparison, you've got to admit that he has a point.
Except for the very luxury end of the automotive industry, cars are built down to a price rather than up to a standard.
If you prefer form over function that's up to you and if people are seduced by sexy styling then that's fine - just don't ask questions about where corners are cut to keep prices down.