You're welcome !
I think Dr. Hill has already answered your question, he regularly says that there is very little engineering innovation, more procedural through vertical integration and avoidance of certification costs. What he does claim is that he is bringing automotive design principles to helicopters, and if you look at the R66 and the 505 in comparison, you've got to admit that he has a point.
Whether he succeeds or not is a luxury that we observers can enjoy from ringside seats.
Very best,
WMF