Originally Posted by
GayFriendly
Thanks for the info, I'll let him know they can change their booking to BHX.
AT - glad to hear there's been some EZY marketing doing the rounds. Perhaps there's going to be some mega publicity fanfare launch in the next few weeks? 🙏 Just puzzles me that with Jet2 and TUI having such strong brand awareness in the West Mids and having had their S24 programmes on sale for a while, I'm amazed we've not seen any major orange publicity about the relatively significant EZY offering from BHX next summer
I am inclined to agree, perhaps they consider brand awareness generally is strong enough for customers to know about the BHX operation through the website, app, social media etc. I thought the doorstep flyer was a very 20th century means of marketing holidays, but then perhaps they were after capturing the non social media savvy demographic.
So far as launching seat only sales my bet is it'll happen coinciding with other 'gap filling' routes being launched, possibly as late as immediately before or just after Christmas/New Year.