GF,
Here in the East Midlands we receive a "junk mail" leaflet trumpeting the new Easyjet Holidays BHX operation and offering discounts on early bookings. That was just a month ago. I assume there has been a similar strategy in the West Midlands.
Anyway if you go on to the Easyjet Holidays website the BHX option is there. I suppose if people don't look beyond what they habitually do they may continue to book from elsewhere.