They have nailed many parts of the experience,
Especially the invasive search of women in the terminal part. In that they have a completely unique product amongst major airlines operating to Australia.
And before you say Qatar Airways didn't order the searches….They are an arm of the Qatari government that has an ongoing record of poor treatment of many, women among them. Imagine if that had happened in an Australian airport to passengers dragged - without explanation - off a Qantas flight. I'm not sure it would have been quite as conveniently swept under the carpet because they offer wonderful service and great Q-suites.